Winter is coming. And so is Christmas. We always strive to work ahead of schedule when it comes to series planning, but this year at Granger, we were planning Christmas pretty close to our printing deadlines. Hey, life happens.
Our Communications Team’s challenge? We knew that this year music would feature heavily in the series and that we were going to have a big band for some of the weekends. We wanted something that evoked the class and elegance of the big band era, and the smooth, art-deco feel of a classic like The Great Gatsby. As with every series, our graphic designers brainstormed together and then worked on several concepts to submit to the Lead Team. Since getting the green light on the one they chose, we’ve been hard at work plugging that look and feel into every media outlet and print vehicle—and at Christmas, there are a lot!
Here’s a sneak peek at a few samples of pieces we’re producing for Christmas 2014:
We hope you enjoyed a peek behind the scenes from the Communications Team here at Granger. We know all you busy elves are hard at work preparing for Christmas too, getting ready to tell a Story that gives us all reason to celebrate!