Our job as communicators is more about a mindset than a skillset. 

In our recent Coaching Networks workshop, Kem Meyer led a group of communication leaders through a day filled with rethinking our total interaction strategy. 

We all strive for an effective approach to our announcements, bulletins, and even social media efforts. As Kem points out, nothing is going to make us more effective until we change where we’re coming from.

For instance, consider the words we all use:

OLD APPROACH > BETTER APPROACH

Publicize > Connect

Control > Cultivate

Push > Personalize

Censor > Coach

Capture > Liberate

Interrupt > Interact

Prescribe > Influence

Chaos > Clarity

Corporate copy > User-generated content

Conform > Channel

Broadcast > Share stories

Inform > Sharing inspiration

Get feedback > Tell us what you think

Create more content > Elevate what you already have

Destination > Vehicles

Send a message > Release the right response

Function > Flow

 

If you missed this session, get tuned in from more info on the upcoming Fall Coaching Networks sessions.