Blog

by Sean Bublitz, Creative Arts Director

As an organization grows, communication and alignment are two of the hardest things to maintain. Throw that into the mix of a bunch of creative people trying to stay on the same page and execute projects at the same time and you’ve got a difficult task.

Because of that we’ve developed a process to help us stay aligned with our weekend series development and planning. This system is the way that our communication, creative, production, teaching, and campus teams stay on task and aligned without having to meet every day and check in.

This is our process, the people involved, and the timeline we work to stick to. This is a guide for us, not a law. We have flexibility based on projects and pace. If it’s helpful to you, you can download the .psd for our timeline in the resources section of this site and create your own.

SeriesDevelopmentTimelineFN

10 weeks out

  • Our Lead Team (direction leadership team for our church) will agree on the series topic. The Lead Team doesn’t always come up with the topic. Our topic ideas come from many different sources. But the Lead Team will put a rubber stamp on the topic for us.
  • Our packaging team can then take the topic and start to brainstorm the branding, the series title, and the design and packaging.

Continue reading on the GCC Creative Arts Blog...

This is a great example of the kind of practical, behind-the-scenes learning we’ll be featuring at Innovate 2014. We’re finishing up the details of the elective offerings, but for now you can check out the speakers and main sessions. And if you register by September 14, we’ll reward your hustle with an early-bird discount.

 

Our job as communicators is more about a mindset than a skillset

In our recent Coaching Networks workshop, Kem Meyer led a group of communication leaders through a day filled with rethinking our total interaction strategy. 

We all strive for an effective approach to our announcements, bulletins, and even social media efforts. As Kem points out, nothing is going to make us more effective until we change where we’re coming from.

For instance, consider the words we all use:

OLD APPROACH > BETTER APPROACH

Publicize > Connect

Control > Cultivate

Push > Personalize

Censor > Coach

Capture > Liberate

Interrupt > Interact

Prescribe > Influence

Chaos > Clarity

Corporate copy > User-generated content

Conform > Channel

Broadcast > Share stories

Inform > Sharing inspiration

Get feedback > Tell us what you think

Create more content > Elevate what you already have

Destination > Vehicles

Send a message > Release the right response

Function > Flow

 

If you missed this session, get tuned in from more info on the upcoming Fall Coaching Networks sessions.