Keep it simple, Smartie!
We know. We have the same tendency to wax poetic when we’re talking about our ministry in the bulletin too. But no one needs to have the whole history from A–Z of the Women’s Noteworthy Chorale Bible Study in their announcement. Remember to just give people the basics of what they need to know: 1—Who is this event for? (e.g., women, age 18 and up.) 2—What’s the experience going to be like? (Join the choir director for a six-week breakfast and book discussion.) 3—When and where is it? (Meets March 1 at 6 a.m. in the Great Room.)
In almost every environment now, everyone is inundated with messages (even in church) and people are going to get lost in the minutiae if you can’t give them the basics in a simple, direct way. The goal is to get them to come to your Women’s Noteworthy Chorale Bible Study—and then, once they’re in, you can share all the details. As a helpful tool, check out Granger’s sample Communication Values and Priorities, which helps us decide what gets promoted and where.