Our job as communicators is more about a mindset than a skillset.
In our recent Coaching Networks workshop, Kem Meyer led a group of communication leaders through a day filled with rethinking our total interaction strategy.
We all strive for an effective approach to our announcements, bulletins, and even social media efforts. As Kem points out, nothing is going to make us more effective until we change where we’re coming from.
For instance, consider the words we all use:
OLD APPROACH > BETTER APPROACH
Publicize > Connect
Control > Cultivate
Push > Personalize
Censor > Coach
Capture > Liberate
Interrupt > Interact
Prescribe > Influence
Chaos > Clarity
Corporate copy > User-generated content
Conform > Channel
Broadcast > Share stories
Inform > Sharing inspiration
Get feedback > Tell us what you think
Create more content > Elevate what you already have
Destination > Vehicles
Send a message > Release the right response
Function > Flow
If you missed this session, get tuned in from more info on the upcoming Fall Coaching Networks sessions.
